The objective of this project was to redesign the logo of a local business. I took on the challenge of redesigning the logo for Far North, a climbing gym in Arcata, CA. I wanted the logo to be sleek and professional, with elements that reflected the outdoors. The logo boasts a strong blue mountain with a low-hanging orange sun. I chose a cool toneto illustrate the mood of the Pacific Northwest. I wanted to bring typography into the illustration, so I created arrows to accompany “Far” and “North” in their corresponding directions. I also designed some apropriate merchandise for the gym’s shop. This includes a robust stainless steel water bottle and a five-panel hat. 

This project is an exercise in branding, logo design, illustration, and packaging. The objective was to create a fictional brewing company with a fictional beer. Salty Dog IPA is a hip, craft beer with a nautical mood. Briney and charismatic, this IPA will leave your tail wagging. This design utilizes two pantones.

This project was for Sustained Designs, a Humboldt company that produces hand-engraved stainless steel drinkware. Since the company values promote sustainability and function, this logo was intended to be elegant but robust. This logo served as a sticker on the bottom of the stainless steel vessels.

This is a redesign of Jules Verne’s classic novel Twenty Thousand Leagues Under The Sea. The Imagery is open source vector images found on the web. I tweaked them in photoshop to appear stylistically cohesive. I thought the use of old victorian images of fish and a diving helmet would create the apropriate drama for this 19th century novel. The use of gold and navy was an intentional nod towards the nautical elements of the book. The ornamentationaround the title is taken directly from Victorian-era woodcut imagery. The goal was to make the book jacket modern, but not without losing the antiquated ruggedness of a Jules Verne novel.  

This delightful vintage word mark is a pro-bono design for a friend. Her long distance road-trip was focused on finding the funkiest places in the American Southwest. This logo will later become an embroidered patch. 

The goal of this design was to rebrand the classic lip balm company, Carmex.  My intention was to have fun with the design by giving the casual lip balm a high-end makeup aesthetic. To keep the brand unmistakingly Carmex, I kept the red and yellow color pallette. 

This project was designed to mimic the exact specs of a publication in TIME Magazine. The article, titled The American Nightmare discussed the futility behind trying to achieve the ideal American life. The imagery used in this article is the product of my own illustration skills. The intention was to illustrate the American Dream as a grand facade. I thought the beartrap around a delicious slice of American Pie was a powerful motif. The inset illustration is a classic nuclear family with a shackle tied around their ankles.